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ECR – Efficient Consumer Response – describes a customer-oriented and integrated view of the supply chain in which all parties involved work together. The primary aim of ECR is to create the prerequisites and techniques for a cooperation between commerce and industry for a better fulfillment of customer needs. ECR implies a complete integration of information and supply chain with the implementation of new processes for commerce and industry. This means for example that orders will be generated with modern information techniques from sales data of individual products. These orders are adapted to the consumption of the products ("selling to the scanner"). The following prerequisites have to be created for ECR:
A fundamental change of view is necessary for the successful realization of ECR. The confidence between the cooperation partners is the main prerequisite for an implementation of ECR. ECR requires department-spreading responsibilities for the control of the flow of goods and implies organizational changes on the supplier side and the commerce side. ECR secures a continuous flow of goods and information, creates an optimal assortment with a simultaneous stock reduction and avoids supply gaps. These advantages will be reached through the following basic strategies: Efficient Replenishment Efficient Assortment Efficient Promotion Replacement of the stock-up system with large quantities and campaign prices by an efficient common purchase policy. Efficient Product Introduction Cooperation of commerce and industry for a common development and introduction of new products. If you are interested in ECR and want to know more about this subject please use our extensive Glossary. Without EDI there won’t be ECR, so EDI is an essential prerequisite of ECR. From there stratEDI as an experienced EDI services company offers an extensive spectrum of ECR services as following:
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